Show Notes:

  • There's a difference between trying to sell something and having an offer, but there's also a difference between just having an offer and having an IRRESISTIBLE offer.
  • Number 1 – Get really clear on your customer's problem and the result they create. When you know exactly what their problem is and where they want to be, you can create the exact offer that fits their needs, meaning they CAN'T turn it down!
  • Instead of searching for your niche, let your niche find you.
  • Number 2 – Figure out the game plan – Problem > Journey > Result
  • Number 3 – Be Vulnerable. “Tell the audience's story back to them.”
  • People can't connect with you when they don't know you've been through some of the same things.
  • Pain + Problem + Vision = Vulnerability
  • Let people see your vision beyond the pain.
  • Then break that down into a plan. “This is how I'm going to achieve this vision.”

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