Show Notes:

  • The biggest problem is when you get a customer, you think it's the finish line, but really it's the starting line.
  • When you solve 1 problem, it really creates a second problem that someone will ALSO need your help with.
  • The mindset behind continuously selling people the stuff they NEED, should be happy to do it because you're solving their problems.
  • You want to create an environment where people buy from you over and over again.
  • Testimonials lead to referrals.
  • Focus on your core offer for your ideal client.
  • Take them through the steps of your framework – position yourselves on the ladder where they have your help for every problem they encounter.

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